Upham Beach sits at the north end of St. Pete Beach. Thanks to a recent beach nourishment project that pumped in thousands of tons of sand, Upham no longer sticks out with ugly inflatable yellow T-Groins. Instead, it proudly welcomes you with a Pinellas County special: a breath-taking, expansive white sand beach. This gem is a local favorite and a beach where you can hang out, enjoy the sun, sand and new friends.